likely to adopt

Kamarulzaman (2007) did not find a direct
effect of trust on the adoption of online travel
shopping. Still, she did find that the more con-
sumers trust online travel shopping, the lower
their risk perception will be. Therefore, trust has
anindirect effectonthe adoptionofonline travel
shopping since they will perceive a higher use-
fulness in online travel shopping and will be
more likely to adopt it. Bigné et al. (2010) also
found that trust Inflatable Water Slides For Sale had an indirect effect on inten-
tion to purchase airline tickets online as it had
a significant influence on a favorable attitude
toward the use of the Internet to purchase. Thus,
regardless of being mediated by perceived risk
The main findings of the effects of perceived
channel characteristics on usage and intentions
to purchase travel online are summarized in

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