purchase and McCole

Surprisingly, only a few studies examined
the effect of trust on online travel purchasing.
Chen (2006) theorized that consumers’ over-
all trust in online Jumping Castle For Sale travel websites will influence
their intention to purchase and McCole (2002)
argued that trust has an important effect on the
propensity to purchase online. More recently,
Wen (2010) claimed that consumers’ trust had
a positive effect on intentions to purchase travel

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